PPC Ad Simulator

Model how a monthly budget performs on Google, Microsoft (Bing) or Meta ads. Pick a platform for realistic starting benchmarks — then edit any figure to match your own numbers. All values in £.

Google Ads

Microsoft / Bing

Meta (FB/IG)

Monthly ad budget (£)

Avg. cost per click (£)

Landing-page conversion rate (%)

Lead-to-customer close rate (%)

Average order / customer value (£)

Gross margin (%)

ESTIMATED MONTHLY RESULT

Clicks

Leads / conversions

£0

Cost per lead

New customers

£0

Cost per customer

£0

Revenue

ROAS

£0

Gross profit after ad spend

Book a 30-minute call

Want a real forecast built on your data? See how we run paid ads · Read the 2026 Paid Ads Playbook

RELATED PPC budget calculator